Best strategies and communication methods for handling objections
For this assignment, first watch the Marc Wayshak video: 7 (Proven) Tips to Overcoming Objections in Sales That You Hear Constantly [Avoidance] (YouTube video) (Links to an external site.) Then, read the following excerpt about using the LAARC communication method from The Professional Selling Skills Workbook by Ramon Avila, Thomas Ingram, Raymond LaForge, and Michael Williams. LAARC, an effective process for dealing with sales resistance from […]
