Case study: performance lawn equipment, episode 2
Part 1: PLE originally produced lawn mowers, but a significant portion of sales volume over recent years has come from the growing small-tractor market. As we noted in the case in Chapter 1, PLE sells its products worldwide, with sales regions including North America, South America, Europe, and the Pacific Rim. Three years ago, a new region was opened to serve China, where a booming […]