Case analysis: “bp struggles to repair its tarnished reputation”
“BP Struggles to Repair Its Tarnished Reputation” (located in textbook appendix) After reading, reviewing and analyzing the case study write a paper on the sustainability and marketing strategies of BP. Within your paper be sure to answer the following questions: 1. Evaluate BP’s efforts to improve sustainability and its reputation prior to the Deepwater Horizon disaster. Was the company on the right track? Why or […]