Mrkt 310-what are the major components of an offering
Question 1 What are the major components of an offering? Question 1 options: goods, ideas and products tangible goods and intangible services product and price features and benefits Question 2 The major advantage to the service-dominant approach to products is _____ Question 2 options: the firm doesn’t have to be concerned with providing tangible benefits. the firm can adjust the price of a service easier […]