cola wars case to prepare for this assignment review the cola wars case file atta
To prepare for this assignment, review the Cola Wars case (file attached), as well as the article Five Competitive Forces that Shape Strategy. (link: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy) Consider the role of the following key components of the soft drinks industry value chain: concentrate producers, bottlers, and retailers. For each of the key value chain components, assess the power of each of the five forces in the industry: […]