sales and marketing see case 3 especially the ldquoweighing the alternativesrdquo
(See Case 3, especially the Weighing the Alternatives section.) The eBay staff suggested several strategies to Whitman shortly after eBay went public in 1998. The case described six, including Comprehensive Marketing Blitz and Move into FixedPrice Retailing. Considering eBays situation at that point in time, evaluate those six alternatives. Are there any that you would have ruled out? How would you prioritize the rest? Explain […]