This is the first part of the portfolio project that you will complete over the course of the semester. By the time you have finished, you will have essentially written a Marketing Plan for a consumer product in Canada. You will need to choose a consumer product from the Canadian marketplace, discuss your choice with your instructor to get approval , and then conduct a […]
Company I chose: GoGoVan Company Website: https://www.gogovan.com.hk/en/ This is a group project, full instruction is attached. I’m only responsible for the “Recommendation” part. Since at least 8 recommendations is needed for this part, below please find my suggestions on those 8 recommendations to be written on. Expert, please feel free to write other recommendations as well. Recommendation: 1. SEO, SEM, Banner Ads, Social Media, traction […]
Assignment Part 1: Integrated Marketing Communication Strategies (IMC) This assignment will be incorporated into your Week 6 Final Paper. The purpose of this part is to analyze an Integrated Marketing Communication (IMC) campaign of the mentor company you selected in week 2 assignment. Prior to beginning work on this part of your assignment, watch the BUS622 Week 5 video above with Dr. Avisha Sadeghinejad, Program […]
Describe a project context from your professional background and specify a particular challenge for marketing select a theoretical framework from the marketing course or the course text book pertaining to the particular marketing challenge analyze the project context and/or find a problem solution for the particular marketing challenge based on the previous individual report (Word document of no more than 5 pages) deadline Sunday, August […]
Task You are required to conceptualise and design a research project. Think of a realistic marketing problem/situation or an opportunity that requires further research. Some examples of research projects may include the following: – Consumer satisfaction with a product or a service – Ascertain the target markets demographic and psychographic profile – An assessment of consumer product/service attributes preferences (You may choose any other suitable […]
Research and Report on an international company and product(s) that will expand its global business. Each team will select a multinational company and the product(s) that this company delivers, or you can use the same product that you presented in Week 4 or Week 9 (Building Global Skills), to build and elaborate your case from there. You must submit your choice of company and product […]
Based on your analysis from Part A ( I analysis about DOVE ) and using the same product (DOVE is product which I used) offering, you are to conduct further research and write 750 words report analysis addressing the following questions: 1. There are five main bases for segmentation: Geographic, Demographic, Psychographic, Benefit and Usage-rate Segmentation. Using your selected brand of a product, provide the […]
a) Reflect on the evolution of the marketing concept b) Outline the elements of the marketing process. c) Analyse the social, cultural, global and environmental responsibilities of the professional marketer. d) Demonstrate an understanding of analysis, problem solving and communication skills in marketing Read less
Identify and analsye the need and want that led to the purchase of the product or service. Examine an internal and external sources of information. Evaluate alternatives and narrow down the attributes of the product or a service that satisfy the need or want. Read less
This assessment asks students to develop a beginning understanding of what life is like for people who experience mental illness with particular reference to the profile and burden of a mental illness and the contribution nurses and midwives make to the person using the Recovery framework. The student also has the opportunity to research a current Australian service that seeks to improve care and reduce […]
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