Analysis of a case study: – Sustainability helping to maintain competitive position – Identifying two segments for the scenario in Australia – Evaluating the marketing mix (4Ps) Read less
This part of the assignment you will be starting an imaginary business in yourchosen industry. The type of business must be specificFor example, a retailbusiness in Oil & Gas is too vague. Gas station or Propane tank home-supplyservice are much more appropriate. Note: Please pick a type of business onwhich you can find details about online.Once you have selected your business, submit the following on […]
After random selection from the list of tourism destinations in the next section of this TOR, your challenge is to devise three (3) specific strategies for tourism development (details on the first bullet point below). Aside from this, you are also tasked to do the following (not in order): Formulate three specific destination development strategies to capture your tourist market, tackle related issues, and maximize […]
Part C: Your Marketing Plan For this assignment, you will conclude your marketing plan by developing your hypothetical companys pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / or make all necessary assumptions needed for the completion of this assignment. Instructions Create the third part of your marketing plan: Describe or list the feedback you received on Part B […]
1. Read an example systematic review Read the following publication for an example of a systematic literature review. Pay particular attention to how the sections which outline the approach followed (pp. 135-7) and the themes found in the literature (pp. 140-4) are written. Remember that your systematic review will be a simplified and much shortened version of a complete review such as this. Riebe, L. […]
This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context […]
Task Description Individual Report This challenging assessment/task will provide you a real world experience through an applied and innovative task. Choose one of the following products: 1. Tasmanian Mountain Waters TM Natural Spring Water (http://www.tasmanianmountainwaters.com.au/#home ) OR 2. CAUTHE2019 International Conference, 11-14th February, 2019 (https://www.cqu.edu.au/about-us/structure/schools/bl/cauthe-2019 ) You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the […]
Analyse the main products, services, suppliers and customers of the company (10%) – What is their product – Product portfolio – Services they supply – Who are their suppliers – Who are their customers Read less
Task Description Please answer the following questions: Question 1: What communication messages about Australia as a tourist destination are most likely to appeal to middle class consumers from Canada? Question 2: Discuss how time orientation affects marketing of sporting events in France as compared to China. Important Advice: This is an individual written assessment. Please ensure that this assignment is your own work and both […]
What are the general pricing strategies (e.g. value-based, cost-based or competition-based) and their relevant sub-type(s) being used by the company? Do and how they adopt any new-product pricing strategies? Read less
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