Marketing Management: Business Case Study – HRL Testing Ltd. You are invited to present a business case to your CEO on the implementation of one aspects of the business that you would make a difference to the way your organisation engages in marketing issue such as segmentation and targeting or value proposition or Customer value creation. Requirement (a) outline why each of these is important […]
As part of the formal assessment for the HND programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Format your assignment by answering each task in turn, labelling each task, and subtask, with the appropriate number and letter. Please remember to […]
Who (is featured in the article) Facebook is acquiring all the major social network work app at ant cost to be a superpower in its segment. What (what company/product/service) Where (is the Canadian content and where else in the world?) When (timeline)? The article should be RECENT (no more than 1 year old.) How (is the company marketing internationally, e.g. expanding? Contracting? Responding to opportunities/threats?) […]
Prepare a report about one product or service containing information that could be used for a marketing plan. You can choose a product/service from your own business or from another business with which you are familiar. In your report you must include information about: The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. Market analysis […]
Questions: You are required to answer BOTH of the following questions. Each question carries equal marks Following the recent launch of the Match and More card, you have been appointed as the Marketing Manager of Morrisons to ensure their new loyalty card is fully integrated as part of their CRM strategy Question One Produce a report to present to the senior management team, evaluating how […]
Develop understanding of the relevance of psychology, buying behaviour and marketing theory Help you appreciate the practical application of theory and its relevance to designing an effective marketing mix Require the concepts discussed in the course to be related to the marketing mix in order to achieve appropriate marketing objectives Help you to distinguish between the various internal and external influences that affect buyer behaviour […]
Assessment Task 2 – Description of Task and Assessment Criteria Assessment Task 2: Marketing Mix, Sustainability and Competitive Advantage 1) Consider the case of Tengri . Background to the case: Identify the marketing mix of this organisation. Explanation of the case and synthesis with the theory: Consider the product, promotion, distribution and pricing strategy of this organisation. Analysis of the situation: Provide a positioning analysis […]
For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks (3 & 5). The emphasis is on identifying the marketing implications for the events or incidents described in the article. Students are required to choose ONE of the news articles (from the list below) that focuses on one of the United Nations Sustainable Development Goals […]
In keeping pace with globalization of the fashion retail industry, fashion retailers are expanding aggressively across Asia. Malaysia is no exception with clothing market demand expected to increase from USD9.1 million in 2020 to USD14.3 million by 2024. Footwear is expected to increase from USD6.6 million in 2020 to USD10.9 million by 2024. In the Fashion segment, 20% of total market revenue will be generated […]
Consider the customer-centred logistics involved in the manufacture of flat pack wooden furniture products in China for a New Zealand business. The New Zealand business then adds value by assembling the product before using distributors to supply retail outlets. The product sells as good quality,medium priced furniture. Explain:The inbound distribution factors that will need to be considered, giving examples appropriate to the product and suggesting […]
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