Assignment Seminar Paper Topics Marketers frequently use the Problem Recognition phase of the consumer decision process as the focus of their campaigns. Using the example of a recent campaign, discuss why they have chosen this focus, and evaluate how successful this approach is for their product additional notes: Seminar papers will cover a comprehensive review of the topic literature as it relates to current consumer […]
Task: Working on the same business you selected in assessment 1, prepare an Integrated Digital Marketing (IDM) plan and present it as a 2000 word report. Assessment Description. In this assessment, students will be given the opportunity to create strategies on how to overcome identified risks in digital marketing and communication. There will also be an opportunity to plan, implement and evaluate digital marketing strategies […]
In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along with review of different literature available in your chosen topic. A literature review outlines and discusses the contextual issues related to your topic of inquiry, and provides a contemporary understanding of the topic […]
Task: 1. Discuss potential assessment findings, what range of assessments or preparations would be required and what appropriate assessment tools will you utilise/would be used. Consider any potential changes e.g. deterioration/recovery and how this would impact the care provided 2. Discuss the nursing considerations and management for this child,incorporating examples of child and family centred care, assessment strategies and nursing actions. 3. Discuss the health […]
Question 1: What are the main drivers of profitability in the discount retailing industry in the United States in 2003? Make sure you define the boundaries of this industry properly [20 points max.] Question 2: Over the past decades, as the case notes, Wal-Mart has outpaced competitors like Target and K-mart. How? What are the sources of Wal-Marts competitive advantage? -Make sure you use all […]
Length: 10 minute pitch All students to submit PowerPoint Slides (or similar) and script for a 10 minute presentation online via Moodle. Internal students will present their pitch as a 10 minute presentation in workshops during week 4 of the term. Distance Education students will record a 10 minute voice over with their slides uploaded into Moodle (by Friday of week 3). Assessment focus for […]
Prepare a project scope document for a market research project of your choice. Identify a problem that requires research from your workplace, or an enterprise of interest to you. Step 1: Identify a problem that requires research from your workplace, or an enterprise of interest to you, by analysing enterprise planning & performance documents Step 2: Consult with relevant personnel to determine research needs & […]
1. Review the staff profile for food and beverages. Identify and explain the demographic make-up of the following categories of staff currently employed in this section of the organisation: a. Sex b. Age c. Length of service d. Level of education e. Ethnicity and cultural background (you may make your own interpretations) 2. Refer to the Strategic and operational plans for this organisation. Strategy 4 […]
Case study questions 1. In which stage(s) of the consumer decisionmaking process may QR codes be of particular relevance? 2. Do you see a marketing opportunity for QR codes in the services sector? Explain why or why not, and illustrate your answer by using examples from the services sector such as retail, financial services, health services, public sector utilise and transport. . 3. The case […]
The goal of a social media audit is to assess an organizations current use of social media across owned channels, unowned channels, and social embassies. It will consider whether the profiles are consistent with the brand image, number of followers/fans/friends, frequency of activity, media mix, tone, and many other elements! The social media audit is an extremely valuable tool because it clarifies exactly how an […]
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