You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International expansion. The Bank has developed a reputable brand in the Australian and New Zealand markets and is now looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their business. The markets that they are currently assessing for entry are […]
Learning Outcomes Following completion of this course, participants should be able to: 1. Describe the key phases of strategic and operational decision-making processes and assess the effectiveness of decision-making within an organisation. 2. Identify and apply appropriate rational, quantitative, qualitative and intuitive approaches to making decisions in a range of organisational circumstances. 3. Recognise the different forms of bias that can inhibit effective decision-making and […]
This assessment task requires you to prepare a marketing plan for 2018 for the “Australian National University” based on your analysis of ‘marketing and competitive environment of a University Brand’. The marketing plan should include (but is not limited to): executive summary, background, market summary and demand analysis, demography including segmentation & target market analysis, PEST analysis, competitor analysis including their aim, objective and marketing […]
The ‘Reflective Quiz’ below is based on Chapter 11 on McGraw Hill CONNECT. Make sure you have done your reading to complete this quiz. This quiz carries 10% of your carry marks. *Refer to Management Decision Case: Restoration HardwareUsing the Brick-and-Mortar Store as a 3D Catalog (McGraw Hill Smartbook) 1. RHs CEO believes that the Internet is limited in its ability to facilitate differentiation among […]
Assessment 3 – Extended Service Encounter Reflective Journal (Individual) Assessment Type Journal Description Aims of assignment: To use your own personal experience to clarify and interpret services theory and to use your reflections as the basis of one or more strategies for improvement. You are to work individually to document your personal experiences in relation to an extended service encounter with one service provider (organisation […]
Based on the given AirAsia case (read Harvard Case – AirAsia), consider the following questions. 1. How did AirAsia become a market leader? What marketing concepts were used well? 2. Based on the latest development in AirAsia (from information beyond the case write-ups), can AirAsia soar higher? If so, how? Read less
Question: You will be provided with a brief from a solicitor which describes a particular problem experienced by a client. You will be required to discuss and analyse the underlying legal and/or equitable principles of the remedies available to him/her. You have been asked by your instructing solicitor to advise on the following incident . Our client is Mr Se-Wan PARK of 5/20 Evatt Drive, […]
Establish and conduct business relationships Assignment have 3 parts Part A have 7 questions Part B have 2 Negotiation Charts related to Part A have to complete Part C have 4 Read less
Alternative submission method Task This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing. It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit. In 3 sections of 200 words each (or […]
Read the Case Study and Answer the following questions Introduction Qantas is the world’s second oldest airline, having been founded in the Australian outback in 1920. It is Australia’s largest domestic and international airline. The name comes from the initial letters of the words in the original registered titleQueensland and Northern Territory Aerial Services Limited. The Qantas Group employs approximately 32,500 people and operates a […]
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