sydney morning herald assessment description the sydney morning heraldthe age in
ASSESSMENT DESCRIPTION: The Sydney Morning Herald/The Age in February 2017 identified the 7 political tribes as follows: Activist egalitarian Progressive cosmopolitan Ambitious saver Prudential traditionalist Lavish mod-con Anti-establishment firebrand Disillusioned pessimist Task: Based on your understanding of market segmentation, you are to write which group would be a) the most likely buyers and b) the least likely buyers of the products and services below. You […]