What do people consider when purchasing chocolate? Who is the target audience of the campaign, and who are the target customers? Why is CBA chocolate not currently popular? Who purchases CBA chocolate, who purchased it but did not purchase it anymore? Where are they buying it? Read less
Based on your situational analysis, SWOT analysis and any market research you have done in the previous weeks (for your client), outline the buying behaviour of the potential customers of your clients product: 1. What are the major groups/socio-cultural factors that may influence the buying behaviour of potential customers 2. What is the major individual personal & psychological factors that may influence the buying behaviour […]
What did the process of writing a marketing plan teach you? How would you apply what you learned from this process to your current or future career? SLP Assignment Expectations Use the following outline to organize your paper. Note that the letters a, b, c and the numbers i, ii, iii, iv and 1, 2, 3, 4 below are used to show the major issues […]
Task: The business question you are to address is: Which of the customers in your database will you choose to engage with to increase revenue or reduce churn, and how will you accomplish this goal? 1. You will analyse the data to create a market segmentation of your customer base (Topic 4) 2. You will need to justify the segments that you have created (Topic […]
Question: You are required to prepare an event marketing plan for a real-world event selected from the list of events provided at the end of this document to be held in a hybrid mode in 2022. A hybrid mode means that the event combines a live in-person event with a virtual online component. In this event marketing plan, your task is to promote two different, […]
Comparative analysis of marketing strategies of Telstra and Vodafone companies Executive summary (300 words) 1. Target group (300 words) – Describe target group in terms of values and life-styles – Useful criteria include age and brand usage – Describe attitudes and buying habits to assist adaption – Group market or regions with similarities – Could include market size, accessibility, stage of market development, present and […]
1. How should these tours be marketed effectively to these target groups? By understanding our target markets better, we are able to know what they are looking for in their travel experiences. 2. How do we capture the essence of the tours and communicate clearly what they are about in our marketing materials? Eg. What part of the tours is appealing for the different age […]
Marketing Mix : Pricing markups, break-even analysis. IMC media, reach, exposures, promotions, advertising content, timeline & cost. Product adaptations? Packaging? Channels & Channel members. How are you shipping the product there? What will that cost? What about once it is there? Will you buy or lease trucks or use a local carrier? Impact on the final costs? Read less
Your task is to prepare a report containing information that may be used for a marketing plan. Identify one product/service from your own business or from another business with which you are familiar. In your report you should include: The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. Market analysis through a SWOT analysis. Make […]
Identify four possible segments which consume brands in your product category. You will complete and insert table provided in the Assessment Folder in a file titled: Target Market. For an example of how you might complete this table please see the toothpaste example in the topic titled: Consumer Behaviour and Target Market. This is a guide only and you must provide your own segment nicknames. […]
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