Part 1: -Background (company)–>Mission – PEST–>SWOT – Competitors–>Market share – Current Strategy Part 2: – Segments, Target, Positioning (S.T.P) – From SWOT–>New products devlopment strategy – Objective: market share from 10%–> 13% – From survey–>New Strategy (4Ps) –> Product Strategy –> Promotions Strategy *Referances: 10 or more. Read less
Task 1 (LO 1: 1.1, 1.2, 1.3 and 1.4) Consider the 2 options that the management of M Company is considering and explain the range of decisions involved in determining which option M Company should go ahead with. To complete this task you must: 1. Discuss the range of decisions to be taken. (P1.1) 2. Examine the information and knowledge needed to ensure effective decision […]
In recent years, there has been a growing demand for healthy bread in Australia and also globally. However, Purelifedoes not have a strong brand/market presence in Australia. Develop strategic recommendations on how Pure life can expand its presence in Australia in the midst of intense competition. Please refer to two marketing theories discussed in the unit as rationale behind your recommendation Read less
a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Read less
Activity 1.1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell? 2. The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that […]
Question: Choose One overseas manufactured consumer product that you consume or know very well. Prepare a report on shipping a full 40 footer container load of it to Australia. Your report should consider the relevant logistical, transportation, documentation, packaging and containerization considerations in its importation through the Sydney International Container Terminals (SICTL) at Port Botany. Your report must include a section on logistics considerations for […]
Task: Personal Branding Effective use of social media strategies holds the potential to enhance your professional brand. In the last few years, the importance of personal branding has grown astronomically as social media tools. Discuss how and when to use social media in professional contexts. Provide a specific situation (professional or current event) and give details on how you can apply strategies to support personal […]
Aim: The objective of this assignment is: To enable you to understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and competitor analysis. To assist you with evaluating the elements of the marketing mix (product, pricing, promotion, and distribution strategies) To enhance your problem solving techniques and decision making skills by learning how to leverage strategic marketing analysis To inform tactical […]
On completion of this subject participants should be able to: Knowledge LOs 1 Demonstrate in-depth understanding of the concepts and elements of franchising including franchise relationship. 2 Explain the development of franchising and its contribution to the world economy. 3 Critically discuss the main issues relating to management of franchise systems including franchisee selection, financial and marketing issues, and harvesting. 4 Understand the basic legal […]
Instructions: 1. Answers are due at the start of class (7pm) on Monday, March 19, 2018. We will be discussing the case in class on March 19th so late exams cannot be accepted and will receive a grade of zero. It is expected that everyone will attend the class discussion. In the event of extenuating circumstances, be sure to email your case answers to [emailprotected] […]
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