Case study 1 – carnival
CASE STUDY ANALYSIS QUESTIONS: Ferrell & Gresham (1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, Vol. 49 (Summer), pp. 87-96. “Just Try and Social Distance This,” Bloomberg Businessweek, April 20, 2020, p.40-45. Refer for your syllabus for requirements and submission deadline. Case Questions: Identify and discuss the sustainability dilemma faced by the CEO of Carnival Arnold Donald. Identify […]