mar301 digital marketing local cultural norms

Use a multinational enterprise (MNE) that you are familiar with as an example to demonstrate your ability to apply the concepts of IHRM functions (e.g. international recruitment and selection, training and development, performance management and reward and compensation) to a real MNE. The MNE can be an established one or a company that is establishing an overseas subsidiary. The MNE can be a company you have worked or are working for, or you have heard of, or that appears in publications. You should cover the following: An introduction that includes the MNEs background about the relevant firm-specific factors and overview of what your assignment is about; Select two HRM functions of both the home and the host country; An evaluation of the current IHRM policies and practices (e.g. global HR strategy; how the MNE manage their people overseas); Your conclusion and recommendations (discussion of how the practices will need to be performed to be as effective as possible (drawn from relevant HRM literature; how the practices will need to be performed to be consistent with local cultural norms

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