if possible please do for tata group this is an assignment which must

If possible please do for tata group This is an assignment which must be completed by students individually. It has two components. Students must write an essay and then explain their essay’s main arguments via a short video presentation. The essay should be a minimum of 1,200 words and no longer than 1,700 words, not including the reference list. THE ESSAY (50% of the total mark for Assignment 1) The objective of this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain value creation, value appropriation and/or the innovation process at firms in real-life. To successfully complete this assessment, you are required to explore the academic literature on business models and to write an essay addressing the following statement: According to Zott, Amit and Massa who reviewed the state of business model research in their paper entitled, The Business Model: Recent Developments and Future Research in 2011, there are “at least three concepts that might warrant distinct consideration: (1) e-business model archetypes, (2) business model as activity system, and (3) business model as cost/revenue architecture. These distinct concepts could all be fruitfully investigated – individually, as well as in relation to each other – under the umbrella theme of the business model.” For the business student, this statement suggests that there are potentially a number of ways in which one could approach the problem of effective business model analysis, and design or re-design. Likewise, it suggests that the business model concept, when considering real world problems, must be approached with the specific business context in mind and to what extent change is inevitable. When you write your essay you should ensure you fully address the above statement and do the following: Define the concept of a business model. Explain what is involved when referring to the notion of an e-business archetype, business model as an activity system AND a business model as a cost-revenue architecture. Explain how these business model conceptualisations can be used to analyse and solve static and dynamic problems, including business model design/re-design problems. Explain what is meant by the term business context and the notion that change in business is inevitable. In regard to the latter, you should ground your arguments through the use of an example. The example you use should refer to an organisation that has been impacted by either one or a combination of the following phenomena: the rise of ‘big data’, the necessity to reconfigure the organisation’s value chains, technologies becoming more integrated and the introduction of ‘cities of the future’ initiatives. You need to explain how the organisation’s business model has been impacted by change and what this means for managers when making decisions about the organisation’s business model. Conclude by briefly discussing the significance of your findings for the future of business models research and practice. You should include at least 10 references and no more than 20 references. You should feel free to use diagrams to illustrate points in your essay, including develop hybrid frameworks and models of your own based on your research. Please note that the link to the above article can be found on Moodle. The assignment most consist all. 1. Demonstrates an appreciation of the business model concept and develops a coherent set of argumentsthat fully addresses the essay question. 2. Defines key terms intelligently, drawing on the literature, including business models, e-business archetypes, business models as activity systems, business models as a cost-revenue architecture, static and dynamic problems, and business model design/re-design problems. This is done within a business model context. 3. Demonstrates an appreciation ofZott, Amit &Massas arguments and how they can be demonstrated or grounded through the use of one or more example. The example(s) should involve discussion of at least one of the following areas: big data, value chain reconfiguration, integrated technologies and/or cities of the future. 4. The arguments are coherent and logically structured. The student has made clear he/she understands how change impacts business models and stimulates their redesign. Theory has been drawn on appropriately and used to support the arguments put forward by the student, including arguments about the challenges managers face when thinking in business model terms. 5. Concludes by summarising key arguments, including their implications; these arguments are summarised in a well-structured way and masterfully articulated. 6. Excellent written communications and/or use of tables, diagrams, etc. A reasonable standard of grammar, expression, credible sources of information and the essay was within the word limit.

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