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Your task
Individually, you are required to create an strategic marketing plan building on your recommendations in the marketing audit, using the allocated organisation from assessment one.
Assessment Description
The purpose of this individual assessment is to provide students with an opportunity to use marketing concepts to analyse and evaluate external and internal environments so you can formulate and appraise marketing strategies in a range of contexts and construct, evaluate and communicate a strategic marketing plan.
Segmentation, targeting and positioning
1. Identify the desired target markets for this organisation and explain your choice.
2. Discuss and justify the desired positioning of your organisation within this market.
SWOT Analysis
1. Undertake and explore a SWOT analysis of your organisation.
2. Expand and discuss the opportunities and threats that exist for this organisation.
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