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Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
Explain the affects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
Hiring and promoting from within is often seen as a positive motivational tool. It can be argued that there is a negative side to this practice. Outline five potential negative aspects of promoting employees from within an organization. Be sure to explain your reasoning.
Pretend you are interviewing candidates for a new front desk clerk in a luxury hotel. Determine the scope of responses that will convince you that the selected candidate is able to create a welcoming message for the luxury hotel instead of a motel chain.
Choose one figurative language from the list below. Define the meaning of the term and provide an example.
Describe an appropriate circumstance for using the example for the term or a circumstance when using the term might lead to misunderstanding.
In your opinion, identify the major factor that differentiates high-performing from low-performing organizations and justify your position.
From the employees’ viewpoint, working for a high-performing organization is easier. Agree or disagree with this statement and provide your rationale.
Analyze the purchasing activities discussed in Chapter 5 and determine which of the activities is the most difficult to do well. Explain your reasoning.
Review the problems of the buyer and make recommendation(s) for mitigating any two of them.
Analyze the methods used to plan and organize the purchasing operation, and make at least one recommendation for improvement.
Compare and contrast the purchasing organizational patterns between small independent, medium independent and multiunit hospitality operations.
From the e-Activity, analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses.
Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.
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