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Assignment 3: Promotional and Advertising Strategies
Due Week 9 and worth 240 points
Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.
Write a six to eight (6-8) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Discussion
“Financial Systems” Please respond to the following:
From the case study and e-Activity, determine the importance of bankers having good working relationships with their clients. Support your response with two (2) examples that illustrate such importance.
From the scenario, examine the four (4) main accounting statements and determine which statement you believe to be the most critical in understanding a company’s current financial position. Provide a rationale for your response.
ORION Journal
Journal Entry 8: Prepare a one to two (1-2) paragraph journal entry that examines your learning experiences with ORION in Week 9 of this course, that addresses the following:
Determine the primary manner in which ORION has increased your business knowledge in the related subject area.
Discuss specific challenges that you may have experienced with any of the subject matter presented, and point out the areas for which you would like more information.
Suggest at least two (2) possible applications of this week’s material to the company that you currently work for or hope to work for in the future.
* Note: To access ORION please see instructions in the Week 1 area.
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