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Developing a Case Study
Overview:
The final project for this course is the completion of a comprehensive case study. Components
of the case study will be completed at designated intervals throughout the course.
Students will be provided with a focus area from which to construct their case study. The case
study will represent an empirical inquiry investigating a significant contemporary issue in the
business sector. As a summative project in your MBA program, it is expected that you will draw
from the skills and competencies developed throughout your MBA program.
Prepare your case study as if you were a senior executive of the corporation preparing a
document for review by the organization’s Board of Directors. Therefore, the quality of your
presentation should be of a caliber appropriate for this audience.
Case Study Theme:
You must select from one of two topical areas in the development of your case study. The two
areas are: 1) Human Capital Management or 2) Healthcare Cost Containment. For the topic
selected, a problem scenario is provided in which to address.
You will also be given a choice to select the type of the organization in which you will be
developing your case study. You may also have a choice of identifying an existing
corporation/organization or creating a hypothetical corporation from which to base your case
study.
Topical Areas for Student-Written Case Studies
1. Human Capital Management
The average age of your workforce has increased sharply over the last 10 years. Within
the next 10 years, a significant number of your workforce will be within the normal age
range for retirement. As a senior staff member leading a team on success planning, you
are concerned that valuable knowledge, skills, and abilities will not transfer to existing
and new employees and will be lost with the employees that will retire. How would the
increased talent shortfall affect the development and approach of your organization’s
succession planning strategy and what might such a strategy look like? Please present
your case to the Board of Directors.
2. Healthcare Cost Containment
The political environment specific to healthcare continues to be unstable. However,
recent legislation has specified some employer-based requirements for the provision of
healthcare to employees. In addition, as the demographics workforce changes so does
the use pattern for employer-sponsored healthcare coverage. This increased utilization
effects rate structure for a company. How would recent governmental legislation affect
your organization’s strategy of providing continued healthcare benefits to its employees?
Selecting your Organization:
For your case study, you may select an actual organization or you may create a hypothetical
organization. The organization selected or hypothetically constructed one must be a publicly
traded company, government sponsored organization or nonprofit. The type of the organization
must be selected from one of the following sectors:
•
Options for Types of Organizations:
o
o
o
o
Financial Services Organization
Transportation Organization
Public Utility Organization
Service Sector Organization
It will be important to dive into your case study development immediately. For example, your
selection of an organization must be made in Week 1, as your SWOT Analysis Appendix (due
Week 3) will reflect this choice.
Time Frame:
1. Case Research (Weeks 1-4): During the first four weeks of class, each student will
complete the Case Research Section of their Case Study focus. Please read the applicable
resource identified in your “Assigned Reading and Research” section of your weekly
assignments to ensure you understand the respective areas of the case study prior to
beginning your case study. As with all problems to solve, properly identifying the
problem, and designing a good strategy for solving the problem at the onset is crucial. If
you do not address these areas properly, the case study will not turn out successful. Also,
each student should include the theoretical framework(s) they are basing their premise
on. Therefore, your approach in the case study must be informed by known frameworks
and supported by data and relevant information.
Each student will submit a draft of their Case Research Section of their Case Study in
Week 4.
Components of the Case Research Section:
a.
b.
c.
d.
Identify the Problem, Purpose, and Research Question
Using Literature/Literature Review
Selecting and Bounding the Case/Selecting a Design
Designing the Case
e. Considering Issues of Validity and Reliability in Designing Case Study Research
2. Data Gathering (Weeks 5-8): During Weeks 5-8, each student will complete the Data
Gathering Section of their Case Study. There are six data selection sources that you
should consider for this part of your Case Study: documentation, archival records,
interviews, direct observation, participant observation, and physical artifacts. Each
student will submit a draft of their Data Gathering Section of their Case Study in Week 8.
Components of the Data Gathering Section:
a. Collecting Data
b. Analyzing Data
c. Integrating the Study Findings
3. Presenting the Case (Weeks 9-12): During Weeks 9-12, each student will conclude their
Case Study, and present their findings. An essential component of this section is a
conclusion. In Week 11 (or Week 12 at the latest), each student will submit their Case
Study to the Discussion Board, along with a narrated PowerPoint presentation
representing the Case Study. Please remember that your audience for both the report and
narrated PowerPoint is a Board of Directors. Include both the PowerPoint and written
case study in your e-portfolio.
Presenting the Case Component:
a. Interpreting Findings and Drawing Conclusions
b. Writing and Reporting the Findings
c. Presentation with Conclusions
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