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Answer these questions on the following case study:
How does the marketing process help you to avoid the mistakes Hydrotech made? Which of the four fundamental truths of marketing did Hydrotech ignore?
You must post at least once to each required discussion with at least 50 words, and your post must fulfill the following requirements:
What your post should NOT be
There is no need to post a lengthy, essay style response. Please keep your post under 200 words.
Make it Your Own Work
Your contribution to a discussion post must represent your thoughts, ideas, and/or opinions, and must be composed in your own words.
You are welcome to include citations from the Web or other sources that you feel may be related to the topic. However, such citations should be used only as a frame of reference for adding your own thoughts in your own words.
Verbatim citations from other sources, including the Web, without additional commentary in your own words, do not meet the criteria for meaningful contribution to the required discussion and will not be considered acceptable. In all cases where you reference the writings of others or copy and paste content from other sources, including the Web, you must cite the source appropriately. In the case of Web content, that includes providing the URL. In other cases, you should include, at a minimum, the author and title of the work you are copying.
four fundamental truths of marketing and the consequences of ignoring them:
Product specifications for the Hydrotech Vacuum, the most technologically advanced vacuum on the market today:
To continue to grow we need to expand our customer base. After successfully gaining product recognition and steady sales results in the consumer market and health industry, the next obvious market for our company is the hospitality industry. For the Hydrotech Company, the advantages of making sales to the hospitality industry are many, the big one being that a sale to a consumer is one vacuum, but a hotel would buy multiple units. Further, in the hospitality industry vacuum cleaners are replaced approximately every three years. Once staff are trained to utilize the dramatic cleaning power of a Hydrotech, the results will create return customers. We did some market research of potential customers to see what Hydrotech’s selling points would be.
In our market research, we uncovered the following data points:
Consumer Feedback
Manager Feedback
Despite the best efforts of our talented sales team, including the introduction of an installment payment plan, we are very disappointed with our sales volume to date. Further analysis is needed to examine why we have not achieved the same success in the hospitality industry that we have enjoyed in other market segments.
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