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Case Study Topic: Faster Flying-Just add two more engine Faster flying -just add two more engines!! (Adapted from a fictitious case study by Dutch Holland ,principal and founder of Holland & Davis, LLC.) -In an attempt to gain a competitive advantage of having faster flights than the competition, an enterprising airline decided to add an extra two engines to their existing airplanes. They went through an extensive re-fit process with the engine manufacturer and airplane builder until all their airplanes were equipped with the extra two engines. All could now fly using two or four engines. After a few weeks of service with the added engines, the airline president asked his Operations Manager if his airplanes were flying faster. The president was surprised to hear that, in fact, they were flying slower … and that the number of oil-related engine failures on the old engines was up dramatically. Fuel consumption had also gone up. The action-oriented, hands-on president decided to investigate first hand and sat in the jump seat as one of his crews got ready for a routine flight. The co-pilot meticulously read the checklist, and the pilot systematically complied. Co-Pilot: “Start engines 1and 2,” and the Pilot responded, “Engines 1 and 2 started.” The pilots then proceeded to make the flight with two engines running and two engines not in use. After landing, the president asked the pilots if they were aware of the extra two engines. They were quick to respond: “Are you kidding, of course we are aware! Dragging those things around costs us an extra 15 minutes of time and 3,000 kilos of fuel on that last leg alone!!” “Then why don’t you start them and use them?” asks the bewildered president. “Hellooo,” says the pilot. “Are you kidding? Our union contract specifically states that we fly twoengine aircraft!!” The president retreated from the cockpit and deplaned to watch the fuel and oil crew do the turnaround of the aircraft for the next flight. He was surprised to watch…
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