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Brand Extension Marketing Plan
Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan Template/Outline found in Doc Sharing, complete and submit the following components of your Marketing Plan.
TIP
The guide you should use for all Marketing Plan assignments is in Doc Sharing.
The Kotler & Keller text, is extremely helpful to you when completing your ongoing weekly assignments.
During each unit of our class, a new component of the Marketing Plan will be due.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
3.1 Mission (review “mission” in Chapter 2)
3.2 Marketing Objectives
Include a sentence or two about each of the following:
Remember that your objectives need to be quantifiable. In other words, objectives need to have a base point, end point, and time frame so you can research to see if you have reached your benchmarks or if your plan needs adjustment.
3.3 Financial Objectives: Skip this section for now. You will do this later.
3.4 Target Markets (refer again to Chapter 8 of your Kotler text to make sure you fully understand what is meant by target market segments)
Submit your response to the above questions into the Unit 3 Assignment Dropbox.
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