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1. Roy is the CEO of a multinational apparel company. How would he conceptualize the strategic role of his firm’s foreign operations if he embraced a ‘global mentality’? If he embraced a ‘multinational mentality’? If he embraced a “transnational mentality”?
2. Traditionally, MNEs developed innovation processes that were either very centralized (resulting in center-for-global innovation), or very decentralized (resulting in local-for-local innovation.) More recently, companies have developed two transnational innovation models. Describe the new models and the advantages they have over the older approaches to innovation.
3. While the role of the geographic (country) subsidiary manager has traditionally concentrated on responsibilities such as identifying sales and profit opportunities, accessing local factors of production and leveraging parent company assets and resources, the modern geographic subsidiary manager’s role has evolved to include an expanded set of responsibilities. Discuss the tasks executed by the country manager and propose an associated set of skills that you think would be required by a country manager. Be sure to link these skills to the list of tasks.
5. What are the challenges associated with managing a center-for-global innovation process and what are some of the measures that can be employed to ensure that the process is efficient?.
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