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Examples
Each of these resources contain business articles and other resources that may assist you in answering the case study questions.
During Week 1, you should decide who you are going to interview for the case study, make arrangements for the interview, and conduct the interview.
During Week 2, you should be conducting your online research and begin to write your paper.
During Week 3, you’ll finish writing your paper. For APA format guidance, please refer to the APA Tutorial in the Syllabus. Ensure that the body of your paper, excluding cover page and sources, exceeds the 750-word count minimum, and that all of the assignment requirements have been met. Then, submit your paper.
Here are some Frequently Asked Questions about this assignment.
Q1. I don’t know anyone in customer relations/service, or my company doesn’t have a customer service function. What do I do?
A: Find someone with customer relations/service responsibility, in any business, anywhere. You may have to get on the phone and make some calls. Tell them you are a college student and need 10 minutes of their time. People are almost always happy to help a student.
Have a backup in case your first choice for an interview has a conflict at the last minute. Conflicts and conciliation can happen, so it is best to be prepared.
Q2. Do I have to do an interview?
A: Yes, a personal or phone interview with another person is required. Full contact information for the source should be provided in your paper for verification purposes.
Q3. I do this for my company, can I just talk about my experience?
A: No, see Q2, above.
Q4. My firm doesn’t have customers, what do I do?
A: Every organization has a destination for its products or services – even government agencies, non-profits, and charities. You can use internal or external customer relations and service issues for this paper. If this is still an issue, see Q1, above.
Q5. How do I cite a personal interview as a source reference?
A: See the APA Tutorial in the course Syllabus.
Category | Points | Percent | Description |
---|---|---|---|
Content | 37.5 | 50% | Addresses assignment requirements. |
Format | 15 | 20% | APA compliant (citations, fonts, page breaks, headers/footers, cover page, reference page). |
Logistics | 15 | 20% | Accurate spelling, grammar, and punctuation. |
Page Count | 7.5 | 10% | Meets or exceeds length requirements. |
Total | 75 | 100% | A quality paper will meet or exceed all of the above requirements. |
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