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Book/movie review
22/08/2022
Marketing Communications Strategy
ASSIGNMENT 1: ESSAY ASSIGNMENT (30%)
Instruction
Prepare approximately 1,000 words (of report body) on integrated marketing communications (IMC). In the essay, students should be able to demonstrate a thorough understanding of a recent revolution from an IMC perspective to an integrated brand promotion (IBP) perspective. The distinction between IMC and IBP must be addressed in a written essay report. The report will include a summary of events and issues related to the IMC program, target audiences, and the analysis of advertising and promotional activities that would impact on buyer behaviour.
The report should clearly identify and explain the following areas of:
GRADE EVALUATION MATRIX
|
Item |
SCORE |
|
Academic Writing Overall report writing and structure, the Harvard style, e.g. referencing, quoting, citing format, flow, focus, spelling, grammar, as well as overall look and feel |
/20 |
|
Comprehension Understanding of IMC |
/10 |
|
Comprehension Understanding of IBP |
/10 |
|
Comprehension and Demonstration Understanding of the recent revolution from an IMC perspective to an (IBP) perspective and its impacts on consumer behavior (with relevant examples). |
/20 |
|
Synthesis of Thought Student demonstrates the inclusion of their own (new ideas) supported and based on credible peer reviewed research |
/20 |
|
Rationale and Credible Support The paper is supported thoroughly by properly researched peer reviewed evidence. |
/20 |
|
TOTAL |
/100 |
Report Writing Structure
The followings are the key elements of the report:
**Special Note: The course requires the Harvard writing style of referencing for academic work.
No abbreviation in academic writing (it’s, that’s, ads, …)
Inappropriate referencing and quoting in the report body are not accepted, for instance, anonymous, quoting from websites/webpage, and quoting from lecture notes. Avoid using direct quoting in your writing when it is not necessary.
The writer is very fast, professional and responded to the review request fast also. Thank you.
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