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You selected a product/service and you’ve identified a target audience. Now, it’s time to define the specific details of your offering! This is a two-part assignment, so please be sure you complete both parts!
You will create a ½ page concept statement for your new product. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. The concept must include the following key information:
Your final assignment should be proofread for correct spelling, grammar, and punctuation. Please remember to follow APA guidelines for in-text citations and a reference page for all written assignments
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