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In this assignment, students will demonstrate their understanding of past and current trends in the hospitality industry from a managerial perspective. Students will choose an establishment from the text, work experience, or one from internet research you have conducted (e.g., Ritz Carlton, Intercontinental Hotels, or MGM) and assess how it has progressed in this new era of hospitality. The focus should be on the organizational structure, service, marketing strategy, human resources practices, and merger (if any) with gaming entertainment, event planning, or restaurant (including food and beverage) operations. This assignment will help students understand what it takes to be successful in this service industry. Students will evaluate the hospitality industry as a whole and the departments that comprise it.
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