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Application: Solicitation Strategies for Small and Medium Donors
Due WEDNESDAY 8 NEW YORK TIME
A well-rounded resource development portfolio should include an individual donor strategy. Individual donors vary in terms of how much they give. For instance, some donors may make small to medium donations, while others make major donations. The description “small to medium” may mean different things based on organization size, community income levels, culture, or geographic location. Typically, small to medium donors are those individuals who give up to $500 per year to an organization’s annual fund. Although this range seems relatively small, when combined, such donations may serve as the financial base for an organization. When appropriate education and solicitation strategies are used, small to medium donors may convert to major donors over time.
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