Application: solicitation strategies for small and medium donors

Application: Solicitation Strategies for Small and Medium Donors



A well-rounded resource development portfolio should include an individual donor strategy. Individual donors vary in terms of how much they give. For instance, some donors may make small to medium donations, while others make major donations. The description “small to medium” may mean different things based on organization size, community income levels, culture, or geographic location. Typically, small to medium donors are those individuals who give up to $500 per year to an organization’s annual fund. Although this range seems relatively small, when combined, such donations may serve as the financial base for an organization. When appropriate education and solicitation strategies are used, small to medium donors may convert to major donors over time.


To prepare for this assignment:

  • Review Chapter 6 in the course text Fundraising Basics: A Complete Guide and Chapters 6 and 11 in the course text Achieving Excellence in Fundraising. Consider solicitation strategies for donors who make small to medium gifts. Then think about how specific solicitation strategies might help to build donor bases and entice donors to upgrade gifts.
  • Review Chapter 12 in the course text Fundraising Basics: A Complete Guide, and consider how special events might be used as a solicitation strategy for individuals who give small to medium gifts.
  • Reflect on the organization you are using for your Final Project. Select two solicitation strategies you think would be most effective to use with donors of that organization who make small to medium contributions.
  • Consider how the solicitation strategies you selected might help build and maintain the organization’s donor base and entice donors to upgrade their gifts.

The assignment (1–2 pages):

  • Briefly describe the NPO Young Life. (Keep The Language Scholarly, not acscribing to faith based language)
  • Describe at least two solicitation strategies you might use to solicit donors who make small to medium donations and explain why you chose each.
  • Explain how the solicitation strategies you chose might help build and maintain the organization’ � s donor base and entice donors to upgrade their gifts. Be specific.

Learning Resources


  • Course Text: Fundraising Basics: A Complete Guide
    • Chapter 6, “Building Relationships for Your Organization Through Annual Giving,” including Appendices
    • Chapter 12, “Special Events—The Fun in Fundraising,” including Appendices
  • Course Text: Achieving Excellence in Fundraising (3rd ed.)
    • Chapter 6, “The Annual Fund”
    • Chapter 11, “Prospect Research”

Optional Resources


  • Course Text: Fundraising Basics: A Complete Guide
    • Chapter 7, “Using Direct Mail, Telemarketing, and the Internet to Build a Donor Base,” including Appendices

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