Discussion week 5 advance writing

Please read the attach chapter 17 pdf  and answer the following questions:


Discussion Topic 1: Announcing Bad News

Chapter 17 in the e-book presents five scenarios in which major bad news must be announced.  Select two of the five scenarios below and write an appropriate announcement about each. 

  1. A community disaster such as illness (e.g., a swine flu epidemic), earthquake, wildfire, plane crash, or a terrorism incident
  2. An on-the-job accident with injuries or even death
  3. A product defect resulting in injuries, illness, or even death to consumers
  4. An unsuccessful product test (e.g., a new software system that isn’t going to be ready for launch as planned)
  5. A company merger that may result in reductions in force or layoffs

Discussion Topic 2: What to Avoid and What to Include in a Bad News Message

After reading chapter 17 in the e-book, write two substantive paragraphs on what to avoid in a negative message and what to maintain.

Discussion Topic 3: Bad News Press Release and Follow-Up Q&As


Review and Write: Chapter 17.4 of our e-book discusses press conferences.  A list of 12 scenarios is presented.  Based on the guidelines in the chapter, choose one of the scenarios.  You will need to write out the scenario.  Write a press statement in response to the scenario you chose.  Write out five questions you are likely to be asked by the press who are present at the press conference and a brief answer to each question (do not use yes or no answers).

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