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Packaging is used to protect products in their journey from the manufacturer to the end user or consumer. Packaging can also be used as a positioning strategy to help consumers identify a brand and even supply instructions on the use of the product. Packaging plays an important role in the marketing of a product and can be used to grab the consumer’s attention and facilitate the buying process.
Pricing strategies are also used to position a product, and there are different pricing strategies which can be used effectively in various stages of the product life cycle.
Use the company you chose in Module 1 for the basis for this assignment. Choose one of the products offered by the company, and research and present the following information in a five- to seven-page report using proper APA citations.
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