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JWMI 518 Assignment 2: Case Study – Fashion Channel
Review the Fashion Channel case study. Without performing the detailed quantitative analysis required to support a final managerial decision, write a 4-5 page paper that answers the following:
1. What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?
2. What does the FC need to do to maintain its partnerships with customers (cable companies,
advertisers) and therefore keep revenues high?
3. Discuss the pros and cons of the segmentation options for the FC. How do the pro options
support the new goals of the FC?
Your assignment must follow these formatting requirements:
• Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
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