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Book/movie review
22/08/2022
Module: mktg 324, E-marketing
Lecturer: Evita Gantina
Written & presentation
Assessment Grade Weight: 30% of overall Grade
Thessaloniki – Fall 2023
There will be an individual term project for this course.
The project will evaluate a social media marketing strategy of a brand, company or organization. The purpose of this project is to demonstrate the depth of your understanding of social media marketing.
Each student will select one brand , company or organization and then develop a digital audit of it. Students are to consider the current and future impact of social media on their chosen brand – how the brand is changing/evolving & what this means for the players involved.
On the deadline you will deliver a paper and you are free to add as many exhibits as you think are necessary. These exhibits may include charts, tables, data analyses and/or summary statistics, pictures, videos, transcripts, etc. Use them effectively to convey the specifics of the information requested above. You will also make a 5 min presentation that accounts for 20% of the overall project grade.
Specifications:
LENGTH: 1.500 WORDS ± 10%
Font: Times New Roman 12
Paragraph: 1.5
References: Harvard Style
Format: The paper should be professional in presentation. It should have a title page and be typed, double-spaced, 12 point font, spell-checked, grammar checked, etc. It should have appropriate headings. Pictures, graphs, and tables are a plus. The two appendices should be included.
Grading: The paper will be graded firstly on your ability to apply and demonstrate an understanding of course concepts. It is a paper that requires a thoughtful interpretive report to receive maximum credit. The paper will also be graded on style, clarity, concision, insight, etc.. Τhe papers’ grade counts for 30% of the final grade.
Presentation Guidelines
The presentation will be graded on 3 overall factors that will be weighted as follows:
• Quality of the content (depth and breadth of the material) – 20%
• Quality of the visual aids (Powerpoint slides, charts, proposed ads, etc.) – 50%
• Quality of the delivery – 30%
The presentation will account for 20% of the overall project grade.
Assessment rubric
|
Grade range |
A |
B |
C |
F |
|
Organization |
Easy to read, topic introduced, organization clearly evident with proper introduction, body, conclusion |
Paper has intro, body, and conclusion but may take a re-reading to understand |
Disorganized, leaves reader wondering what is being said; abrupt ending |
Fails to meet this criteria by obvious disregard for the expectations stated in the criteria; Disorganized and the reader can not follow the paper at any length |
|
Relevance to material (is the topic addressed?) |
The student’s reflection about the topic is explained in clear language; immediately interesting and supported with detail |
The entire paper’s content relates to the prompt or topic; the student explains his/her reflections about the topic but may take a rereading to understand |
Student does not clearly identify his/her reflections about the topic; may veer from topic |
The topic of the paper is not addressed at all; Fails to stick to the topic therefore fails to meet this criteria |
|
Writing style/Clarity |
Consistently precise and unambiguous wording, clear and lucid sentence structure. All quotations are well chosen, effectively framed in the text and explicated where necessary. |
Mostly precise and unambiguous wording, mostly clear sentence structure. Mostly effective choice of quotation. Mostly effective framing and explication of quotation where necessary. |
Imprecise or ambiguous wording. Confusing sentence structure. Poorly chosen quotations, or ineffective framing and explication of quotations. |
Consistently imprecise or ambiguous wording, confusing sentence structure. Quotations contradict or confuse student’s text. Serious errors; difficult to comprehend |
|
Presentation/Referencing |
Paper is clean, correctly formatted (12-point font, Times New Roman, normal margins), written in full sentences. Quotations are all properly attributed and cited in a consistent style. Virtually no spelling or grammatical errors. APA referencing system is followed flawlessly |
Paper is clean, correctly formatted (12-point font, Times New Roman, normal margins), written in full sentences. A few minor spelling or grammatical errors. Proper references are cited and listed in the bibliography and in text citations are included but there are a few errors and omissions. |
Paper is clean, correctly formatted (12-point font, Times New Roman, normal margins), written in full sentences. A number of spelling or grammatical errors. References are cited and listed in the bibliography but not in the correct format; in text citations are missing |
Paper is sloppy or incorrectly formatted, not written in full sentences. No references included even though the student uses secondary sources. |
Presentation Guidelines
The presentation will be graded on 3 overall factors that will be weighted as follows:
• Quality of the content (depth and breadth of the material) – 20%
• Quality of the visual aids (Powerpoint slides, charts, proposed ads, etc.) – 50%
• Quality of the delivery – 30%
You all are free to choose the presentation format (e.g., casual vs. formal).
The presentation will account for 20% of the overall project grade.
Scoring Rubric for Oral Presentations
Introduction:
○ Defines background.
○ States objective, and is able to identify relevant questions.
Body:
○ Presenter has a scientifically valid argument.
○ Addresses audience at an appropriate level (rigorous, but generally understandable to a scientifically-minded group).
○ Offers evidence of proof/disproof.
○ Describes methodology.
○ The talk is logical.
Conclusion:
○ Summarizes major points of talk.
○ Summarizes potential weaknesses (if any) in findings.
○ Provides you with a “take-home” message.
Speaking Style/Delivery
○ Speaks clearly and at an understandable pace.
○ Maintains eye contact with audience.
○ Well rehearsed (either extemporaneous or scripted presentation).
○ Limited use of filler words (“umm,” “like,” etc.).
○ Speaker uses body language appropriately.
○ Speaker is within time limits.
○ Speaker is able to answer questions professionally.
Audio/Visual
○ Graphs/figures are clear and understandable.
○ The text is readable and clear.
○ Audio/Visual components support the main points of the talk.
○ Appropriate referencing of data that is/was not generated by presenter
General Comments
TOTAL SCORE _______ / 100
The writer is very fast, professional and responded to the review request fast also. Thank you.
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