Assignment DescriptionYou currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Flo

Assignment Description
You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand-new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area.
Evaluate the potential impact of the updated facility and new therapy services on potential improvements in patient satisfaction and developing new marketing share.
Assess possible methods to build rapport within Sunny Beach and surrounding communities.
Develop a plan for communicating with the community better through social media by connecting Sunny Manor to the residents of Sunny Beach through digital marketing.
Provide details on how ongoing research into the community will help Sunny Manor stay ahead of the competition and well connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.
Propose a research design model including all the key elements of the research design. Apply an assessment tool and implementation plan such as the Model for Improvement (Plan-Do-Study-Act [PDSA]).
Conclude with recommending models and/or tools that will be used to evaluate the effectiveness of the development teams’ efforts on an ongoing basis .
The body of the resultant report should be
7–10 pages and include at least 7 relevant peer-reviewed academic or professional references published within the past 5years.
Must follow the following Details
IP ASSIGNMENT — No Abstract, Table of Content are required
CRITICAL. Use HEADINGS in every IP paper to separate discussions. Here is an example 1st paper.
5 Contemporary best practices
Loyalty Repeat Customers
Develop and Defend 4 recommendations
Initial Training Plan for the Company
Paper needs to be organized and written by EACH bullet point – address each point methodically (6 bullet points this week’s IP 4)
Do Not Change The Wording – or make your own heading words
– use those words from each bullet point in
EVERY assignment
. Don’t lose (- 7poins) if it is not set up showing the above headings.







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