The writer is very fast, professional and responded to the review request fast also. Thank you.
For this assignment, read the case study, “Astor Lodge & Suites, Inc.,” on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. Discuss the importance of utilizing integrated marketing communications within an organization.
2. Evaluate the effectiveness of Astor Lodge’s IMC program including areas where they are doing well and areas they need to develop.
3. Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves attractively? What might they consider to increase their brand equity?
4. Considering all elements of the marketing mix, what would you recommend to Astor Lodge’s marketing manager with an eye on their end goal of profitability and growth in EBITA within the next two years?
Your response should be a minimum of two pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
http://www.termpaperwarehouse.com/essay-on/Astor-Lodge-Case-Analysis/140095
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more