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Unit IV Executive Recommendation
You are an international manager. An executive for your organization asked you to create a report describing the
advantages and challenges associated with Doing Business in China, Russia, India, France, Brazil, or Arab countries. The
executive needs your help to make a big decision—capitalizing on an opportunity in one of those countries. You know the
executive very well and that he/she only wants your top recommendation. Create a two-page report that describes the
advantages and challenges (the impact) of adding a culture to your multinational organization by using the following
criteria:
a. Select an industry (i.e., Technology, Aerospace, Consumer Products, Energy, Communications, Banking, etc.)
b. Select your top cultural recommendation. (i.e., country)
c. Describe why the cultural recommendation is a good match for your organization.
d. Describe why the cultural recommendation is a good match for the industry.
e. Describe the challenges of the recommended culture.
Consider using the data available in Table 5-1 on page 143 of Luthans and Doh (2012). Also, refer to the information on
pages 152-163 of Luthans and Doh (2012) to support your recommendation.
The purpose of this assignment is to analyze all of the cultural factors while making a big decision as an international
manager.
Format the report in your own words using APA style, and include citations and references as needed to avoid instances
of plagiarism.
Course Textbook
Luthans, F., & Doh, J. P. (2012). International management: Culture, strategy, and behavior (8th ed.).
New York, NY: McGraw-Hill/Irwin
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