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Assignment Components
Proficient
Identify the company’s mission statement, vision statement, goals, objectives, and tactical plans.
The company’s mission and vision statement, as well as goals, objectives, and tactical plans are accurately identified and logical, based on the nature of the company.
Explain how each of the four functions of management impacts the organization’s goals and objectives.
The four functions of management are accurately identified within the organization. Explanation of each function’s impact on the organization’s goals and objectives is complete and logical.
Discuss the ethical implications of the organization’s policies and strategies with respect to market expansion, human capital management, and the environment.
A thorough discussion of the organization’s policies and strategies is presented, reflecting accurate comprehension of ethical implications as they relate to market expansion, human capital management, and the environment.
Identify the organization’s strengths, weaknesses, opportunities, and threats using SWOT analysis.
The SWOT analysis is detailed and accurately identifies the strengths, weaknesses, opportunities, and threats that would logically be associated with this type of organization.
Illustrate the organization’s product portfolio using a BCG Matrix.
The BCG Matrix illustrates the organization’s product portfolio in a manner that accurately analyzes relative market share and market growth rate.
Analyze the internal and external environments using environmental scanning.
The environmental scan presents a thorough analysis of the internal and external environments. The scan includes an accurate depiction of the organizational structure; a detailed description of the relationships and interactions among employees, management, and shareholders; a discussion of market competitors; and an assessment of the industry, national, and macro environments.
Academic Writing
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.
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