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Research Paper This 8-10 page Research Paper must address major problems and issues of an organization analyzed through a case study. You will assume the role of a professional manager writing to an audience of other practicing managers. Your in-depth analysis report to management will need to go through the entire process of identifying (or diagnosing), evaluating, and recommending areas for the case organization selected. Well-supported recommendations are required in your report. Be sure to “think strategically” to evaluate the organization’s situation from the perspective of its competitiveness and performance prospects, and to draw sound conclusions about what actions a company’s management needs to take in light of all the relevant circumstances. You will need to demonstrate an understanding of the reading assignments as well as the implications of new knowledge in your work. Focus of the Research Paper Select a case from one of five Essentials of Strategic Management text cases: 4, 5, 8, 13 or 14. First review the respective case video available in Week 5 and then carefully analyze your selected case study. At least five professional resources (other than text or case materials) are required, including a minimum of two scholarly sources from the Ashford Online Library. Outside research gives credibility to your thoughts. The Research Paper must have an Introduction and a Conclusion. Be sure to address each of the following areas for the case study organization below: • Diagnose the company’s situation • Size-up what problems/issues need to be addressed • Decide what analysis to conduct to probe the identified problems and issues • Make use of the appropriate core concepts and analytical tools in the text chapters to thoroughly describe the ins and outs of the company’s situation • Evaluate the pros and cons of various action alternatives • Set forth a practical, workable set of action recommendations (that are within the firm’s financial means and resource capabilities) The final Research Paper for the course must be submitted to the instructor by 11:59 p.m. of the time zone in which you reside on the last day of the class. Writing the Research Paper The Research Paper: • Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. • Must include a cover page that includes: ¬- Title of paper -¬ Student’s name ¬- Course name and number ¬- Instructor’s name ¬- Date submitted • Must include an introductory paragraph with a succinct thesis statement. • Must address the topic of the paper with critical thought. • Must conclude with a restatement of the thesis and a conclusion paragraph. • Must use at least five professional resources, including a minimum of two from the Ashford Online Library. • Must use APA style as outlined in the approved APA style guide to document all sources. • Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide. Case Videos: a. Case 4 Video: Movie Night Done Right b. Case 5 Video: How Strategy Evolves in a Large Organization: Interview with Michael Dell c. Case 8 Video: Google CEO Eric Schmidt Interview with the McKinsey Quarterly d. Case 13 Video: CVS vs. Wal-Mart: Chains Cut Generic Drug Cost e. Case 14 Video: Southwest CEO: Get to Know Gary Kelly
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