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This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service- MY PRODUCT IS A BULLETPROOF VEST. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.
You will report on three communication channels:
Select two of the following:
Communications Channel 1: Digital Marketing
Communications Channel 2
Communications Channel 3
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.
See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
Use the attached APA-formatted template (MKT301 Case3) to create your submission.
Your submission will include:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
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