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Book/movie review
22/08/2022
New Product Development Practice of Microsoft
Length: 3000 words
Task
New product development is one of the riskiest, yet most important activities that a company can undertake. For this reason, there is significant interest and research on how companies can improve their chances of success in NPD.
* Critically evaluate the new product development practice of Microsoft. Choose a product you are aware of that has been a success or a failure and use secondary research to provide necessary information.
* Develop a framework with which to analyse Microsoft in detail by drawing on the literature studied on the new product development models and factors for success in NPD.
* Make your own observations if necessary to further develop your understanding of Microsoft’s NPD practices and providing multiple perspectives on key issues and concerns.
* Give a detailed analysis of the organisation’s new product development practice and make recommendations for potential improvements in this practice.
* In the final 500 words of this assignment, reflect on how your understanding of NPD has been enhanced by your experience in completing this task. This should be a personal reflection including such aspects as, for example, whether this has changed your views about what is important in NPD, whether you have a greater understanding of diversity of opinions in the organisation, whether you understand this organisation’s NPD processes differently as a result of undertaking this work or any personal impact doing this assignment has had on you.
Structure of the Report
i. Table of contents
ii. Executive summary
1. Introduction
1.1. Purpose
1.2. Background
1.3. Scope
1.4. Methodology
1.5. Assumptions
1.6. Limitations
2. Framework (It should consist of 5 parts and then applied to Microsoft)
2.1. Explanation of the first part of frame work
2.1.1. Apply the first part to Microsoft then
2.2. Similarly explanation of second part of framework
2.2.1. Apply to Microsoft
2.3___________________
2.3.1. Application to Microsoft
2.4.__________________
2.4.1. Application to Microsoft
2.5.__________________
2.5.1. Application to Microsoft
3. Critical Analysis
3.1. Gaps identified
3.2. Strengths
3.3. Weaknesses
4. Recommendations
4.1. ______________
4.2. ______________
5. Conclusion
6. Reflection
500 words (Refer to the task provided)
7. References (20 APA style)
Note: Please make sure that there is no plagiarism at all, it’s very important, plus it should have at least 20 APA journal article references.
A proper FRAMEWORK is required and then applied to Microsoft for critical analysis. A 500 words reflection at the end is also required for understanding of NPD.
Please do a university level research.
The writer is very fast, professional and responded to the review request fast also. Thank you.
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