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Book/movie review
22/08/2022
The idea behind this exercise is for the class to generate
data comparing companies in many different industries.
This data will be used to compare these industries from
an Operations and Supply Chain view to better understand
differences. Be prepared for a lively class discussion for
this session.
Step 1: Pick an industry that you fi nd interesting. This
may be driven by a company by which you would like to
22 section 1 STRATEGY, PRODUCTS, AND CAPACITY
be employed or by some other factor. Within the industry,
identify three companies that compete with one another.
In order to ensure comparability, go to http://money.msn
.com, fi nd and enter the company stock symbol, and then
go to Fundamentals, Company Report. The industry is in
the fi rst column, under Company Information. Find three
companies that are in the same industry.
Step 2: Collect data related to each company. At a minimum,
fi nd the income per employee, revenue per employee,
receivable turnover, inventory turnover, and asset turnover
for each company. This data is available under “Fundamentals,”
“Key Ratios,” and “Mgmt Effi ciency” on the website.
You might also fi nd it useful to review the “Company
Report” for each fi rm. Here read the description of each
company to better understand how they do business.
Step 3: Compare the companies based on what you have
found. Which company appears to have the most productive
employees? Which company has the best operations
and supply chain processes? Which company is most effi
cient in its use of credit? Which company makes the best
use of its facility and equipment assets?
Step 4: What insights can you draw from your analysis?
Benchmarking is a process where one company studies the
processes of another company (or industry) to identify best
practices. What could your companies learn from benchmarking
each other?
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