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Environmental Scan Paper
Write a 1,100-word paper in which you research two-three companies and do the following:
Evaluate the internal and external environments of each company using an environmental scan.
Analyze and evaluate the competitive advantage of each company
Evaluate the strategies each company uses to create value and gain competitive advantage.
Examine the measurement guidelines each company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines that each company uses.
Requirement Rubrics
-Internal & External Environment-
Evaluated the internal and external environments of each company using an environmental scan. Evaluation went beyond the assignment requirements.
-Competitive Advantage-
Evaluated the competitive advantage of each company.
-Business Strategy-
Evaluated the strategies each company is using to create value and gain competitive advantage. Evaluation went beyond the assignment requirements.
-Strategic Effectiveness-
Evaluated the measurement guidelines each company is using to verify its strategic effectiveness.
-Measurement Guidelines-
Evaluated the effectiveness of the measurement guidelines that each company is using. Evaluation went beyond the assignment requirements.
-The paper is organized in a logical and coherent manner. Transitions are used to improved flow-
Paper is fully organized in a logical and coherent manner; transitions are smooth and flow seamlessly from one point to the next.
-Valid research is used to appropriately support the content. References to sources are used when required-
Valid research is properly used to support content; cited more than two references
-The author uses correct grammar and spelling. Format and citations are consistent with APA rules-
No errors in grammar and spelling; all format and citations consistent with APA rules.
100 % original
0 plagiarism
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