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Research
ONE
of the following
four
companies:
MBA 5101
,
Strategic Management and Business Policy
4
1.
Apple
2.
3.
Coca Cola
4.
American Airlines
Respond to the four writing prompts below. Your responses must include information from your course materials and from
outside research
,
including at least
two
resources from the CSU
O
nline
L
ibrary and
at least
two
online sources.
Suggestions for online sources can be found in Appendix 12.A in your textbook. The CSU
O
nline
L
ibrary can be found in
the
my
CSU Student Portal. The library offers several research resources
,
such as short tutorials on subject
research
1.
Create a case study summary of the company you have chosen including a general overview of the company and
its external enviro
nment, a list of its current strategies and objectives, and a financial analysis of the company
using ratio analysis.
2.
If the company continues with its present strategies and objectives, where will it be in five years?
3.
If you were the CEO of the company, w
hat strategies would you recommend and why?
4.
Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the
most effective? How can your company combat these strategies? Support your answers.
If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources
using APA guidelines. Your case analysis should be at least
eight
pages
in length
.
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