Marketing plan assignment | Human Resource Management homework help
Students are to complete a detailed marketing plan for a real or proposed business (or non-profit) using the following outline. Ø 1) Executive summary Ø 2) The current marketing situation Ø 3) The marketing opportunity Ø 4) The business model Ø 5) Specific and measurable marketing objectives Ø 6) Marketing strategy with identified target markets, intended positioning, and detailed marketing mix Ø 7) Operations, production, […]