1. roy is the ceo of a multinational apparel company. how
1. Roy is the CEO of a multinational apparel company. How would he conceptualize the strategic role of his firm’s foreign operations if he embraced a ‘global mentality’? If he embraced a ‘multinational mentality’? If he embraced a “transnational mentality”? 2. Traditionally, MNEs developed innovation processes that were either very centralized (resulting in center-for-global innovation), or very decentralized (resulting in local-for-local innovation.) More recently, companies […]